Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
If you are in search of great travel tips then you must acquire a copy of "Travelling At a Bargain-Great Travel Tips." This book is a bit different from the other books that are out there as it really goes into a bit of detail on how the frugal traveler can really find the best deals to suite their budget. The author has done quite a bit of traveling herself and has found that with a bit of time and effort, great discounts can be found not only for airfare but for hotel stay and transportation as well. The book makes the reader aware of certain tips and tricks that they can use while planning their next vacation and also lets them know the various mediums that they can use to find these deals. The book is a great tool that can be used to make the vacation the best one ever.
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