The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.
From the Best Selling Relationship Author, Nora Adams, comes Love Tips: 97 Scientifically Proven Love Tips: Including How To Make Hime Want You Forever, Boosting Your Relationship Intimacy & Methods Of Having A Long-Lasting Relationship!. This book will improve your relationships, create deeper bonds with your partner, boost intimacy in your relationship, and help create long-lasting relationships! Is your love life not as healthy as it once was? Do want to improve communication with your partner? Or if the idea of getting tips and tricks to help create long-lasting relationship and deeper bonds with your partner appeals to you... THEN THIS BOOK IS FOR YOU! This book provides you with a step-by-step guide to achieve a loving relationship with your partner! Are you ready to experience love on a whole new level? Then check out this book NOW! If you successfully read this book and implement the advice, you will: - Begin having the relationship you have always dreamed of! - Finally have better communication between yourself and your partner! - Create deeper and more meaningful bonds with your loved one! - Boost intimacy and love between you and your partner! - Turn your relationship into one that you feel will last FOREVER! Tags: love tips, relationships, languages of love, couples therapy, couples skills, self help, getting back together
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