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Advertising A New Approach

RRP $427.99

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.


Disney Tips & Secrets

RRP $18.99

Click on the Google Preview image above to read some pages of this book!

UPDATED and EXPANDED for 2014 to include coverage of the all new FastPass+, 40 brand new BONUS tips, and more than 25 NEW photos! Now packed with 240 tips to help yousave TIME and MONEY!

Prepare for your journey to the "Happiest Place on Earth" - Walt Disney World!

Experience a magical Disney vacation with Disney Tips & Secrets: Unlocking the Magic of a Walt Disney World Vacation. Whether you're going to Magic Kingdom, Animal Kingdom, Hollywood Studios, or Epcot, we've got you covered withover 200 Disney World tips and secrets to save time and MONEY while taking the stress out of your Disney vacation planning.

If you're heading to Disney's water parks, Typhoon Lagoon and Blizzard Beach, Disney Tips & Secrets will ensure you're prepared to splash into the fun! The Disney Insider team has spentTHOUSANDS of hours INSIDE THE PARKS of Walt Disney World over the past five years, carefully tracking and logging experiences to compile tips & tricks that will be invaluable to you on your Disney vacation.

In Disney Tips & Secrets: Unlocking the Magic of a Walt Disney World Vacation you'll discover things like:

  • Where is the secret exit at Magic Kingdom that will help you beat the crowds after the fireworks? (Tip #101)
  • What's the quickest way to Splash Mountain & Big Thunder Mountain Railroad? (Tip #97)
  • How can you save TONS of money on Disney souvenirs? (Tip #67)
  • Where are the best spots to see the "Wishes" fireworks show? (Tips #89-91)
  • Where can you find the cheapest soft drinks (from all over the world) in Walt Disney World? (Tip #118)
  • What is the most unique (and colorful) stage show at Disney? (Tip #219)
  • How can you beat the lines at the busiest ride in all of Walt Disney World? (Tip #155)
  • How to maximize your enjoyment of Disney's awesome water parks? (Chapter 9)
  • How to take the BEST Disney vacation photos & videos? (Chapter 10)
  • Where is the absolute BEST place to sit on Soarin'? (Tip #231)
  • What's the secret to landing those 'impossible to get' restaurant reservations? (Tips #235-237)

Whether it's your first visit to Walt Disney World Orlando, or your 40th, you'll find TONS of useful tips to use as you plan your vacation, AND while you're IN THE PARKS! Discover hidden paths and a secret exit from The Magic Kingdom to avoid the crowds at the end of your day. Beat the crowds as you head for the monorail back to the parking lots or your hotel. Learn the secrets to getting great wildlife photos at Animal Kingdom, and the best way to photograph Disney's AWESOME closing shows: "Wishes" at Magic Kingdom, Epcot's "IllumiNations: Reflections of Earth", and Hollywood Studios' "Fantasmic!"

If you're staying off of Disney property, discover the secret to avoiding Disney traffic. Find out how to scorebig vacation savings with free Disney dining plans too. There's a section on trip planning, tips for getting there, and even tips onhow to get the BEST Disney pictures and video to capture the memories of your Disney Vacation. Come along with us on a magical Walt Disney World vacation! Bring along the Disney Orlando tour guide that brings you Disney tips & secrets that you won't find anywhere else, presented in easy to understand language- with a little humor too! You'll find more than70 photos to enhance the magic of your Disney experience.

(Please note: Due to the extremely high cost of color printing, photos in the paperback version are in black and white.)

Join the fun- and let the memories begin!



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