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Digitaladvertising

RRP $201.95

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The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.


A Thousand Tips For Dads

RRP $13.99

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This is a list of a thousand tips and bits of advice for fathers. I am a father of two sons, one is 19, the other is 7. I was a single father throughout my first son's life until I met my wife. I've been a stay at home dad since the little guy was born, as well as home-schooling him for kindergarten and first grade. Most of my tips are common sense.-Have patience, and then when you have none left, somehow have more patience.-Don't just tell them you love them, constantly show your children and your partner how much you do.-Action always speaks louder than words. -Teach your children, don't leave it up to babysitters and schools to do it.-Be the parent, be the grown up. Sometimes it's a difficult, messy job, but it's yours not theirs. -Keep family at the center of everything, closely surrounded by friends. -There is never a reason to be bored. That includes yourself.-Show respect, give respect, teach respect. -Have fun! Try to remember what it was like to be their age and commit to imagination right along side them!-Take care of yourself, set good examples of healthy living. Instill that in your children. -Practice unconditional love and awareness in your daily lives as a family. This is my very honest, humorous, and straight forward guide to help out any dad looking for answers or a head's up to the many questions that come along with having children. I have learned a tremendous amount about being a good father, and husband, and how to be a good man in general, along the way. As well as a million other things I never even thought I'd want or need to know! There is no doubt that raising children is a serious, tremendous, and important job. But it is also filled with more joy and laughter and excitement than anything else I have ever done or come across! Enjoy, and Happy Fathering!Originally published in fifty pieces on my blog, justshad.wordpress.com



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