Writing Profitable Classified Ads
Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or within the professional circles of the business, direct mail selling. The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail - the writing of profitable classified ads. If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services! Many advertisers think that writing classified ads is completely different than writing longer print ads, which contain a headline, body text and possibly a picture or two. However, to write a successful classified ad, all the time-honored elements of successful advertising must be present. Large print ads include a headline to gather attention, introductory body copy to inform and generate added interest, additional body copy to create enthusiasm and desire to make a purchase and a call to action that incites the reader to take the steps necessary to start the purchasing process.
In advertising circles, these four features are often designated by the acronym "A.," which stands for: Attention (headline) Interest (body text) Desire (added body text) Action (call to action).
So what makes a classified ad good or bad? First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales. Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involve the reader, tend to be the best attention-grabbers. Such words as: FREE. WIN. MAKE BIG MONEY.
Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads on the same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to the reader. In other words, your ad might read something like this: MAKE BIG MONEY! Easy & Simple. We show you how! In the language of professional copywriters, you've grabbed the attention of your prospect, and interested him with something that even he can do. The next rule of good classified copywriting has to do with the arousal of the reader's desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn't pull according to the expectations of the advertiser. Think about it - you've got your reader's attention; you've told him it's easy and simple; and you're about to ask him to do something. Unless you take the time to further "want your offer," your ad is going to only half turn him on. He'll compare your ad with the others that have grabbed his attention and finally decide upon the one that interests him the most. What is being said is that here is the place for you to insert that magic word "guaranteed" or some other such word or phrase.
So now, we've got an ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed! Now the reader is turned on, and in his mind, he can't lose. You're ready to ask for his money. This is the "demand for action" part of your ad. This is the part where you want to use such words as: Limited time offer! Act now! Call today! Example: Make $1,000 a week! Easy to do! No selling! Risk FREE! Limited offer. Call. **************************************************************** ClassifiedsCrossing.com Buy, Sell, Trade Advertise your Products/Services Make Friends Locally, Nationally or Globally 100% Free Classifieds Advertising Easy to Use, No registration, No Passwords to Remember http://www.ClassifiedsCrossing.com ***************************************************************** These are the ingredients of any good classified ad - Attention - Interest - Desire - Action.
Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money. What we've just shown you is a basic classified ad. Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared. In other words, from as many "time-wasters" as from bona fide buyers. So let's try to give you an example of the kind of classified ad you might want to use, say to sell a report such as this one. Using all the rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thusly: MONEY-MAKER'S SECRETS! How To Write winning classified ads. Simple & easy to learn -should double or triple your responses. Rush $1 to BC Sales, 10 Main Anytown, TX 75001. The point we're making is that: l) You've got to grab the reader's attention.
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